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Retail Client Manager Summary
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Intel® Retail Client Manager
addresses the critical challenges of
managing and delivering content:
• Managing the wide range of
content that now comes in
digital formats—video, animated
graphics, slides, photos and much
more
• Cost savings: eliminating the
constant printing and manual
management of displays, shelf
talkers, point-of-sale materials,
pricing stickers and more
• Scheduling when content will
appear, in what order, on what
screen and for what audience
• Categorizing and filtering display
screens based on their location,
audience or other business data/
metrics
• Reducing the time and resources
needed to create, deploy and
manage campaigns
• Enabling touchpoints to
adapt in real time to changing
circumstances, such as variations
in foot traffic, demographic
patterns (for example, women
shoppers in the morning, male
shoppers in the evening) or the
weather
• Providing metrics (in conjunction
with Intel® AIM Suite) on the
audience that actually viewed the
content (critical for advertising
and business ROI analysis)
• Managing, maintaining and
securing devices remotely
(using Intel® AMT)—reducing or
eliminating truck rolls
• Removing dated content
• Managing security and
permissions to ensure that only
authorized content is shown.
• Making it possible for all of this to
be done by non-technical, non-IT
personnel | ||
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